Meet the Team

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Christoffer B Wallin

CEO

Kloutforce® was founded by serial entrepreneur, economist, and developer Christoffer Bolinder Wallin in 2021. He has a demonstrated history of working in digital “software as a service” industries such as Pindify, Sprinklebit, Jamclouds & Backstage. Skilled in system architecture, business strategy, not dying, loyal management, and story design.

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Nick Murdock

CTO

Seasoned IT leader with a track record of building and scaling profitable commerce businesses. He’s led technical and creative teams, established a culture of metrics-driven impact, hit business objectives, and delivered work with high efficiency and leverage. He does thrive when he can partner with strong leadership teams to drive company growth and move the bottom line for the business.

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Steven Hernandez

CE

AI GraphRAG engineer, Blockchain EVM Smart contract Developer, and digital artist. Manage an ever growing team of engineers spread across all Space domain projects, providing training and mentorship to deliver mission capabilities.
-Ensure a fast, reliable, secure, and well documented path to production for over 200 Space domain repositories through the architecture and development

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Rachel Miller

CXO

Listed as one of the Top 50 MarTech, Influencer Marketing, and B2B Marketing experts worldwide. Seasoned community builder and digital marketing visionary, Rachel specialize in crafting high-impact influencer, social media, and content marketing strategies. With a proven track record of driving brand awareness and engagement, I excel at leveraging social platforms to foster loyal communities and achieve measurable business outcomes.

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Michaela Wallin

COO

Operational excellence as a global executive leader with 20yrs of experience in $20B+ retail and e-commerce. Ecosystems strategy, e-commerce and large E2E tech transition with implementation of ERP. Brings depth of knowledge across the full operational lifecycle of retail and omni operations in Europe and Americas.

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Jib Hunt

CMO

A former pro snowboarder, Jib is the owner and CEO of Kemper Snowboards and was the co-founder of Octane11 which was incubated out of MediaMath. With 25+ years of branding, creative, and marketing experience, Jib is an expert in creative direction, digital marketing, demand generation, eCommerce, and new venture startups.

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Mathias Mattsson

CDO

Extensive knowledge of digital design, user flow and attention to detail. Mathias spent 5 years working at the reputable advertising agency DDB. Head of Design At Velory UX Design Director at Grau andUX Design Lead at MEDS Apotek

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Tomas Wallin

CFO

Serial-entrepreneur with an astounding track record of starting and operating several companies in Europe, the US and the far East for Kinnevik & PlayTv a to name a few. He was in charge of the Swedish Americas Cup Challenge in San Diego. He ran Tv lotteries in corporation with the states of Netherland, South Africa and Polen. Early days he build and ran hotels with over 3000 employees and endless of clients and suppliers. 

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Ashlee Ann Bolinder

MAM

Seasoned Member acquisition manager with a track record of building and scaling profitable commerce businesses. She’s led creative teams, established a culture of networking impact, hit business objectives, and delivered work with high efficiency and leverage. She does thrive when she can partner with strong leadership teams to drive company growth and move the bottom line for member acquisitions.