Competition
From Trust to Transaction: Predictable Revenue from Creator Recommendations
Kloutforce wins where others fall short by turning real creator trust into predictable revenue. Instead of anonymous listings or one-off ads, recommendations come from vetted people, so conversion and lifetime value rise while brands pay only for verified purchases — not impressions or setup fees. We route customers back to the merchant (not a marketplace), preserve first-party data and margins, and cut operational overhead with an ecosystem-agnostic plug-in that works with any checkout or store. The result: fewer integrations, lower CAC, sustained creator performance, and a defensible growth loop that scales.
Industry competition
Outpacing the Industry: Conversion, Not Traffic
Kloutforce beats traditional industry options by converting authentic creator recommendations into measurable sales instead of fleeting attention. Unlike ad funnels that buy eyeballs, marketplace models that siphon margins, or campaign-first collab tools that create churn, Kloutforce preserves first-party data, routes purchases back to the merchant, and charges only for verified outcomes. That means higher conversion and lifetime value, lower CAC, and less engineering overhead — plus predictable, passive earnings that keep creators engaged long-term. In short: where the industry fragments reach and rents revenue, Kloutforce turns trusted relationships into sustained, owned growth.
🤝 Traditional influencer campaigns
The common problem: Influencer programs often require manual outreach, messy negotiations, and ad-hoc tracking, which creates inconsistent outcomes and wastes team time. Results depend on one-off efforts and faith rather than systems.
How Kloutforce is different: it automates outreach and matching, turns creator offers into persistent, personalized catalogs, and embeds automated commission and fulfillment flows. Creators are matched using trust signals and performance benchmarks so the right advocates are scaled automatically rather than found by luck.
Why this matters
It frees teams to focus on strategy and creative by removing repetitive setup work.
Equity and ownership motivate deeper, long-term participation from top fans and micro-advocates.
Smart, enforceable contracts remove negotiation friction and make scaling creator networks predictable.
🛍️ Kloutforce vs. collab platforms
The common problem: Many collab tools fragment discovery, duplicate listings across systems, and shift control away from brands through third-party fees and slow syncs.
How Kloutforce is different: it centralizes offers into dynamic catalogs that can represent products, events, or services and routes customers back to the brand’s domain while applying AI attribution.
Why this matters
Centralized catalogs eliminate duplicate management overhead and versioning headaches.
Owning traffic and funnels lets brands control conversion paths and customer data instead of leasing attention.
The system adapts to any offer or channel, so growth is about pushing quality deals, not juggling tools.
📊 Large general AI models
The common problem: Large AI systems can produce useful insights but are often generic, prone to bias when data is thin, and stop short of taking action — leaving teams with recommendations but no execution.
How Kloutforce is different: it uses trust scoring to benchmark creators and content, then links those scores to execution: matching consultants, auto-generating catalogs, handling payments, and delivering reward loops that reinforce authentic behavior. People remain in the loop to catch edge cases and reduce bias.
Why this matters
Benchmarks convert subjective trust into operational signals you can act on.
Human-plus-AI workflows reduce reputational risk while preserving scale.
Integrated execution turns insight into measurable commercial outcomes rather than static suggestions.
📈 Paid advertising
The common problem: Ads can generate reach but often suffer from skepticism, creative fatigue, and low conversion when impressions are detached from trusted voices.
How Kloutforce is different: it routes paid traffic through vetted advocates and personalized endorsements so paid reach becomes social proof rather than anonymous impressions. Tracking ties those verified actions back into your revenue metrics.
Why this matters
You move from paying for attention to paying for provable actions tied to trust.
Advocate-based endorsements make ad creative far more credible and meaningful to real buyers.
Dashboards report verified customer actions, so spend is tied to outcomes you can trust.
🛒 Large online marketplaces
The common problem: Marketplaces drive volume but erode margins, own the customer relationship, and make sellers vulnerable to fee changes and competing listings.
How Kloutforce is different: it captures marketplace interest but routes the conversion back to the brand through advocate deals, loyalty perks and first-party experiences, so brands reclaim revenue and customer data.
Why this matters
Brands protect margins by converting external attention into owned revenue.
First-party relationships let you build long-term value instead of renting audiences.
Diversifying channels reduces dependence on any single marketplace or fee structure.
Bottom line
Kloutforce doesn’t replace your existing stack — it upgrades it. Where current tools deliver reach, Kloutforce delivers trust that turns reach into action. That means converting visibility into durable customer relationships, predictable creator economies, and more efficient spend. If you want to spend smarter — on authenticity, execution, and growth — Kloutforce ties those pieces together so every channel contributes to a unified, trust-driven strategy.
Competitor Snapshot
Ownership Over Reach: Passive Creator Earnings & No Platform Rent
Against business-level alternatives, Kloutforce replaces campaign churn and marketplace rent extraction with ongoing, passive earnings and ownership incentives that keep creators engaged longer. Brands avoid subscriptions and platform lock-in: fees only apply when a sale happens, creators earn repeatedly from the same recommendation, and both parties retain the customer relationship and data. That combination reduces friction, protects margins, and turns sporadic reach into repeatable, trust-driven commerce — a practical advantage over campaign-first tools, noisy ad funnels, and platform-locked marketplaces.
Humanz Overview
Humanz (humanz.com) is an AI-powered influencer marketing platform founded in 2017 in Tel Aviv, Israel. It connects content creators with brands for transparent, data-driven campaigns, performance tracking, and long-term partnerships, using tools like AI analysis, sales measurement, and an open marketplace.
Unique Selling Proposition (USP)
Humanz focuses on authentic, scalable relationships through AI-driven transparency and optimization. Key features include verifiable metrics ("Verified by Humanz"), seamless social media/e-commerce integrations, and the Humanz Pixel for real-time analytics and ad boosting. This prioritizes reliability, high conversions (avg. 8.6%), flexible creator compensation, and ROI insights for brands, positioning it as a collaborative creator marketing tool.
Performance and Growth
As a mid-stage startup, Humanz shows steady growth with global operations across 8 offices (US, Europe, Latin America, South Africa, Middle East). It raised $17-19.2M in funding over 4-5 rounds (latest: $5M Series A, June 2023; investors: More Investment House, Stardom Ventures, NGN Capital). Employee count: ~161 (+22% YoY). Recent: US expansion via Miami (Sept 2024), appointing Valeria Lipovetsky as Chief Creator Officer. Metrics: 70% campaign efficiency gains via integrations like Elastic. Challenges: Mosaic Score -190 indicates potential scaling hurdles in a saturated market.
User Base
Creators/Influencers: Over 300K globally (3K US), facilitating 15M+ collaborations.
Brands/Clients: Partners with major brands like Google, GroupM, L'Oréal (~20 active in US); has generated ~$500M in cumulative sales.
Revenue
Estimated annual: $24.8M (~$2.07M monthly, based on revenue per employee of $154K and headcount; no official 2025 updates).
How Kloutforce is Better
In short, Kloutforce fixes Humanz's tech-heavy, temporary approach by making sales human-led, effortless, and lasting—boosting conversions through trust while cutting costs and complexity for all sides.
Focus on Real Human Trust vs. AI-Driven Matching: Humanz relies heavily on AI to scan profiles and predict conversions, which can feel impersonal and miss genuine connections—leading to risks like fake influencers or mismatched partnerships. Kloutforce prioritizes authentic, human-built relationships where creators only share what they believe in, building deeper loyalty and higher long-term engagement without the "soulless" AI feel.
Ongoing, Passive Earnings vs. One-Off Campaigns: Humanz is campaign-centric, requiring brands to plan, negotiate, and track short-term promotions that often end after a post or two, with variable results. Kloutforce enables creators to set up a personal Katalog once and earn passively forever as followers buy—turning influence into steady income streams without constant hustling or disrupting your content flow.
No Upfront Costs or Risks vs. Paid Management Tools: With Humanz, brands pay for platform access, analytics, and campaign setup, plus influencer fees, even if results flop. Kloutforce charges only a fixed commission on actual sales—no subscriptions, no logistics headaches, and no gambling on unproven influencers—making it cheaper and more predictable to scale.
Ad-Free, Exclusive Deals for Customers vs. Promotional Noise: Humanz campaigns often involve sponsored posts that blend into social media clutter, reducing trust and click-throughs. Kloutforce offers invite-only access to deals from admired people, keeping it quiet and personalized—like insider tips from friends—leading to better savings and satisfaction without spam.
All-in-One Ecosystem for Everyone vs. Brand-Focused Tools: Humanz mainly serves brands with influencer discovery and metrics, leaving creators to negotiate deals separately. Kloutforce's app handles everything seamlessly for brands, creators, and customers: easy sharing, tracking, and earning across products, services, or events, fostering a sustainable community where humans stay central in an AI world.
Shopify Collabs Overview
Shopify Collabs is an integrated affiliate and influencer marketing platform launched in 2022 by Shopify. It connects e-commerce merchants with content creators for collaborative promotions within the Shopify ecosystem, functioning as a marketplace-style app for inviting creators, managing affiliates, and tracking campaigns tied to Shopify stores for streamlined sales and payouts.
Unique Selling Proposition (USP)
Shopify Collabs' USP is its seamless, no-cost integration with Shopify stores for effortless creator discovery and management, driving authentic promotions and sales. Key features include automated affiliate links/codes, flexible commission payouts (twice monthly via Hyperwallet), detailed ROI analytics, and Linkpop for customizable storefronts—fostering long-term, performance-based collaborations with ease, transparency, and direct e-commerce impact.
Performance and Growth
As part of Shopify (publicly traded with strong performance), Collabs gains traction in the growing influencer space. Shopify's overall revenue hit $2.7B in Q2 2025 (+31% YoY), with GMV at $87.84B (+30.6% YoY) and avg. $5-6 ROI per $1 spent on campaigns. Case studies show 287% MoM revenue growth for brands via ambassadors. Broader ecosystem (e.g., Shopify Collective +300% YoY in 2024) supports expansion, though Collabs-specific metrics are anecdotal amid competition.
User Base
Creators/Influencers: Connects millions globally, with filtering by audience, location, and category for effective matching.
Brands/Clients: Serves millions of Shopify merchants (1.75M+ ecosystem), enabling direct creator partnerships for widespread adoption.
Revenue
Specific figures undisclosed (integrated app); generates via 2.9% payout fees and indirect boosts to Shopify's merchant solutions. Shopify total: ~$591M monthly avg. (from $7.1B annual in 2023; Q2 2025 at $2.7B).
How Kloutforce is Better
In essence, Kloutforce outshines Shopify Collabs by prioritizing effortless, trust-based relationships over managed campaigns, cutting complexity while delivering better results for brands, creators, and customers in a more inclusive way.
Human Trust at the Core vs. Recruitment-Focused Matching: Shopify Collabs emphasizes finding and managing creators through a marketplace, which can feel like a numbers game with potential mismatches or inauthentic partnerships. Kloutforce builds on real, vetted human connections—creators only share what they genuinely endorse, fostering deeper trust and loyalty that leads to higher, more sustainable conversions without the "recruitment hassle."
Passive, Always-On Earnings vs. Campaign Management: With Shopify Collabs, brands and creators often deal with one-off promotions, gifting, and manual tracking, requiring ongoing effort for content planning and approvals. Kloutforce lets creators set up a personal Katalog once and earn passively forever on repeat sales— no constant campaigns or disruptions, making it easier and more consistent for everyone to generate income.
No Upfront Costs or Logistics vs. Ecosystem Dependencies: Shopify Collabs is tied to Shopify stores, which might involve indirect costs like app fees or platform subscriptions, and it handles basics like gifting but still requires merchants to manage inventory and fulfillment. Kloutforce has zero upfront fees, no logistics for creators (brands handle shipping), and only charges a fixed commission on actual sales—keeping things simple, risk-free, and accessible even if you're not on Shopify.
Exclusive, Ad-Free Access for Customers vs. Promotional Clutter: Shopify Collabs promotions often show up as affiliate links in social feeds, blending into noisy ads and reducing appeal. Kloutforce offers invite-only deals from trusted people, keeping the experience quiet, personalized, and spam-free—like getting insider tips from friends—which makes shopping more enjoyable and boosts repeat buys.
Flexible, Cross-Platform Ecosystem vs. Shopify-Only Limitations: Shopify Collabs works best (or only) within the Shopify world, limiting it to e-commerce merchants and requiring integrations for broader use. Kloutforce's app supports any brand across products, services, events, and more, with global reach and AI-assisted tools that keep humans in control—making it more versatile for diverse businesses and creators.
Fiverr Overview
Fiverr is a global online marketplace founded in 2010 and headquartered in Tel Aviv, Israel, with worldwide operations. It connects freelancers (sellers) with buyers for digital services across categories like graphic design, programming, and marketing, operating as a gig economy platform emphasizing affordable prices, quick transactions, and vast talent selection.
Unique Selling Proposition (USP)
Fiverr's USP democratizes freelance access via an intuitive, affordable platform for specific "gigs" at low fixed prices. Freelancers showcase skills and build businesses easily, with key elements like standout services, target audience understanding, and value propositions (e.g., expertise or rapid delivery) to differentiate in competition. It positions Fiverr as a go-to for cost-effective, on-demand services without traditional hiring complexities.
Performance and Growth
Publicly traded (NYSE: FVRR), Fiverr shows solid 2025 growth with AI integration, managed services, and efficiency focus. Q1 revenue: $107.2M (+14.6% YoY); Q2: $108.65M (+14.77% YoY); H1: $215.8M. H1 GMV: $1.09B; spend per buyer +9.8% to $318; free cash flow +31.6% in Q1. Despite 2024 operating loss ($15.8M), net income was $18.2M with $83.1M cash flows. Resizing for leaner, AI-native operations to pursue growth; FY 2025 guidance: $425-438M (+9-12% YoY), though buyer attrition (~100K/quarter) and competition noted. Q3 results: November 5, 2025 (not yet released as of Nov 2, 2025).
User Base
Freelancers/Sellers: ~380K active, with millions registered globally across 500+ categories.
Buyers/Clients/Brands: Over 4M active from 160+ countries (purchases in last 12 months), including SMBs, entrepreneurs, and Fortune 500; 21.67% US traffic.
Revenue
2024 annual: $391.5M (marketplace: $303.1M; services +62% to $88.4M). 2025 H1: $215.8M, implying ~$36M monthly average; FY guidance: $425-438M (~$35-36.5M monthly, varying quarterly).
How Kloutforce is Better
Overall, Kloutforce outperforms Fiverr by shifting from fragmented, high-effort gigs to effortless, trust-centered commerce that benefits everyone long-term, especially in a competitive freelance landscape.
Sustainable Passive Income vs. One-Off Gigs: Fiverr focuses on transactional, project-based work where freelancers complete tasks like logo design or coding for fixed fees, often leading to inconsistent earnings and burnout from constant bidding or delivery. Kloutforce enables creators to build passive revenue streams by sharing personalized Katalogs once—earning commissions ongoing from sales without repeated effort, inventory, or disrupting their content creation.
Human Trust and Authenticity vs. Competition and Scams: Fiverr's open marketplace is prone to scams, low-quality gigs, and fierce competition where sellers undercut each other for cheap jobs (e.g., "full apps for $100"). Kloutforce vets creators and prioritizes genuine recommendations based on real relationships, fostering trust that drives higher conversions and loyalty—without the "hit or miss" risks.
No Upfront Risks or High Fees vs. Double-Sided Cuts: On Fiverr, sellers lose 20% to platform fees, and buyers face additional charges, making it costly for small transactions. Kloutforce charges brands only a fixed commission on actual sales—no upfront costs, no logistics for creators, and performance-based payouts that keep more money in users' pockets.
Win-Win Ecosystem for All vs. Buyer-Seller Focus: Fiverr is mainly a two-sided marketplace for services, often ignoring broader community benefits and leading to attrition. Kloutforce creates a "win-win-win" for brands (scalable sales), creators (passive earnings), and customers (exclusive, ad-free deals from trusted sources), building a sustainable social economy powered by human connections.
Versatile Social Commerce vs. Gig Limitations: Fiverr sticks to freelance services with no emphasis on products or events, limiting scalability in e-commerce. Kloutforce supports diverse offerings like products, services, and events through invite-only access and AI-assisted tools, making it more adaptable for global, trust-driven growth in 2025's AI era.
Social Cat Overview
Social Cat is an influencer marketing platform founded in 2021 and headquartered in Romania. It connects small to medium-sized e-commerce and DTC brands with vetted micro-influencers (primarily on Instagram and TikTok) for gifted collaborations, paid promotions, and user-generated content (UGC), simplifying finding, vetting, and managing partnerships with an emphasis on affordable campaigns.
Unique Selling Proposition (USP)
Social Cat's USP is its streamlined, budget-friendly micro-influencer marketing, providing a network of manually vetted creators for quick, authentic collaborations that boost awareness, sales, and UGC at lower costs than macro-influencers. Features include one-click campaign management, multi-brand agency tools, focus on high-engagement nano/micro-influencers (3x more than macros), ROI tracking, and genuine promotions for efficient scaling.
Performance and Growth
As a bootstrapped early-stage startup, Social Cat shows steady growth in the $24B influencer marketing sector (as of 2025), with nano/micro-influencers outperforming in engagement. It has expanded features for e-commerce and beauty brands, with positive testimonials for rapid collaborations (e.g., from 2-3 to 20+ influencers/month) and results like sales increases. Crunchbase lists projected 2025 IT spend at $67.4K, indicating scaling; no major funding noted, maintaining a lean model. Challenges: Limited integrations (Instagram/TikTok only) and analytics depth vs. competitors, but praised for affordability. Active in 2025 with reports and blogs on market trends.
User Base
Influencers/Creators: Over 50K manually vetted micro-influencers, focused on high-engagement collaborations via gifted products or paid promotions on Instagram/TikTok.
Brands/Clients: Serves over 2K brands, mainly SMEs and DTC in categories like beauty and apps; includes agency tools for multi-client management.
Revenue
Not publicly disclosed; subscription-based ($49-99/month essentials, up to $299/month advanced). With 2K+ brands and avg. $150/month, estimated ~$300K monthly recurring (rough, varying by adoption/churn and campaign fees).
How Kloutforce is Better
In short, Kloutforce surpasses Social Cat by shifting from niche, temporary campaigns to effortless, trust-powered commerce that delivers lasting value for brands, creators, and customers in a more inclusive, efficient way.
Human-Centric Trust vs. Campaign-Focused Matching: Social Cat relies on manual vetting for micro-influencers, which can lead to mismatched or inauthentic partnerships in short-term gifting/UGC campaigns. Kloutforce emphasizes genuine human relationships and trust as the core (something AI can't fake), where creators only share what they truly love—building deeper loyalty and higher conversions without the "transactional" feel.
Passive, Ongoing Earnings vs. One-Off Collaborations: Social Cat excels in quick, affordable gifting (e.g., from 2-3 to 20+ influencers/month) but ties earnings to episodic campaigns with limited scalability. Kloutforce allows creators to set up a personal Katalog once and earn passively forever on repeat sales—no constant negotiations or disruptions, turning influence into steady, sustainable income.
No Upfront Risks or Fees vs. Subscription-Based Pricing: Social Cat charges monthly plans ($49-299) for access, even for basic features, adding costs for brands scaling campaigns. Kloutforce has zero upfront fees, with brands paying only a fixed commission on actual purchases—no subscriptions, logistics, or inventory burdens for creators, making it more cost-effective and risk-free.
Exclusive, Ad-Free Deals for Customers vs. Promotional UGC Noise: Social Cat's focus on UGC and gifting often results in sponsored content that blends into social feeds, potentially reducing trust amid platform clutter. Kloutforce offers invite-only access to deals from admired people, keeping experiences quiet, personalized, and spam-free—like insider perks from friends—for better savings and repeat engagement.
Versatile, Global Ecosystem vs. Platform Limitations: Social Cat is restricted to Instagram/TikTok and SME/DTC brands, with basic analytics and no broad integrations, limiting growth in diverse markets. Kloutforce supports any brand across products, services, events, and global audiences with tools like Koordinator and Katalog, plus AI assistance—making it more adaptable and scalable while keeping humans central in 2025's AI-driven landscape.
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